Typo/Graphic Design: The Art and Craft of Communication

Course Dates: June 30 to July 13, 2014
Application Deadline: May 2, 2014
THE DEADLINE FOR THIS COURSE HAS BEEN EXTENDED. Please contact the Course Coordinator for more information.

Powerful typography makes mass communication visual and expressive. Join this workshop and expand your ability to integrate type and image into unique solutions to challenging communication problems.

  • Learn how to construct and utilize a typographic grid system.
  • Investigate typography and typographic design through a systematic design process.
  • Transform type and image into meaning and communication.
  • Work with verbal/visual semantics and syntax.
  • Investigate across disciplines to adapt and adopt form, ideas, and methodologies found in other professional disciplines.
  • Learn more effective communication through content analysis and design process.
  • This course will culminate in a public presentation of student work.

Undergraduate: ART 421, 3 units
Graduate: ART 621, 3 units


This course will serve designers, non-designers, visual artists, students of the arts, and everyone interested in advancing their problem-solving skills and visual sensibilities.

1)      Submit a letter of interest describing your creative background and how you hope to further your professional goals through this workshop. IF YOU ARE APPLYING FOR SCHOLARSHIP ASSISTANCE YOU MUST ALSO submit a link to your portfolio website.
2)      Send the materials listed in step one with your completed Registration Form to the Summer Arts office by May 2, 2014.

Dr. Arnold Holland


Thomas Detrie  www.typographicdesign.wordpress.com
Thomas Detrie is a Professor Emeritus at Arizona State University. He was formerly Graphic Design Program Coordinator in the ASU School of Art, and Design Foundation Program Coordinator in the ASU College of Architecture and Environmental Design. His lecture and seminar venues include Boston University, the College of Mount Saint Joseph, Facultad del Habitat, Universidad Autonoma de San Luis Potosi MEX, University of Cincinnati, Microsoft Corporation, and Rhode Island School of Design. His articles and work on letterform, typography, and visual communication appear in Design Quarterly, Typography: Form and Communication, publications by Armin Hofmann, the Swiss Journal of Typography, and The Encyclopedia of Human-Computer Interaction.

William Longhauser www.longhauser.com
William Longhauser received a BFA in graphic design from the University of Cincinnati, and an MFA in design from Indiana University. He also completed two years of post-graduate study at the School of Design in Basel, Switzerland. Before moving to Los Angeles in June 2000, he was a tenured professor at the University of the Arts in Philadelphia, where he taught in the graphic design department beginning in 1977, and was chairman of the department for three years. William has lectured on graphic design education and visual communication both in the United States and abroad. He was a co-founder of the American Institute of Graphic Arts, Philadelphia Chapter. He is currently writing a book titled Not by Design, exploring the influence of technology on culture and its impact on design and design education.

Steff Geissbühlerwww.geissbuhler.com
Swiss born Steff Geissbühler studied at the Basel School of Art and Design with Armin Hofmann and Emil Ruder, and in 1964 received the Diploma in Graphic Design. His career began in Basel at Geigy Pharmaceuticals where he designed promotional material, packaging, advertising campaigns, and displays for chemical, pharmaceutical, and dye products. The University of the Arts (formerly Philadelphia College of Art) invited him in 1967 to the faculty where he later became acting chairperson of the Graphic Design Department. He also worked as an independent designer for the college, Ayer Design, MIT Press, and the architecture firms of Richard Saul Wurman in Philadelphia and George Nelson in New York, among others. In 1973 he moved to New York City to work with Anspach Grossman Portugal, and in 1975 joined Chermayeff & Geismar Associates, and later became a partner in the firm. He co-founded C&G Partners in 2005, and in 2011 founded the independent design consultancy geissbühler:design.