Mean Green and Eco Green
April 5th, 2012
By Erik Fallis
CSU Public Affairs
The solar installation on the rooftop of the Clayes Performing Arts Center at Cal State Fullerton
The color green can be a powerful symbol. The introduction of “Greenbacks” as the U.S. dollar in 1861 solidified green as the color of money, greed and excess in American culture. In the song For the Love of Money – the theme to Donald Trump’s Apprentice – “mean green” takes on all of those meanings. Yet, the sustainability movement in many ways has reclaimed one of the oldest uses of green, as a symbol of nature and ecological balance.
Mean green and eco green can be compatible. Reducing resource costs is good economics and reducing non-renewable resource use is good sustainability. California State University campuses, facing cuts in state support, need to make a case for sustainability that also demonstrates good financial sense and ultimately provides more resources for students. Below are a few examples. More »